český sen response

this is a very controversial reality documentary. but - as much as we argue about the appropriation or the effect to the czech society – this film must be seen as a wake up call for all of us. this film is a really good learning material as it depicts how media could manipulate and basically lure us into whatever they promised the society with – which are happening right now – almost anywhere in the world – no matter what type of country we live in (developed country or developing country) there will always be some people who live in manipulation and manipulating the public through media.

as i understand it, czech republic is still considered to be a developing country so i assume that their level of education won’t be as high as the developed country such as united states or australia (it was also ruled under the communist government for almost 40 years). approximately 4,000 of people in Prague bought the český sen hoax – convinced by their advertising strategy and promotion materials. they were pissed in the end – because they felt that they’ve been tricked by the 2 czech movie directors. but that’s the whole point. people has been easily fooled yet more people are thinking of taking advantages of this demographic. people have become more desperate and more desperate of materials. but is this what the human race have become? to fool others – bending the norms – unrevealing the untruth – creating an ill environment that we have to live in, witness and experience? is that the only advertising strategy that we have to live with – edited billboards and posters – faking almost half of it?

do we have any idea how these concepts and power of advertising could actually affect our society? let’s take a look at celebrity profiles. they’ve become teenagers’ idols – yet these teenagers might not know when or where to stop. thus, it creates another social ill. these kids might have not known about what has been faked behind those posters that they have on their walls. the digital manipulation and edit to the photos are absurd. they want to like the celebrities – dress like them – have their god-knows-how-expensive their products are and be physically like them. the similarities between this example and český sen is that there are a lot of people who are gullible – who are not critical enough for the modern society – where most of the people are only thinking about money, money, money and how to get more money.

but who are there to blame? the government? the advertising company? or it’s the society’s own fault? the society created it’s own norm. which at today’s world can’t be drawn as a straight – thick line. some people might say that corruption is okay under circumstances – but some people would say it’s dead wrong and there’s nothing right about it and it shouldn’t be done. the practice of it has been covered by the system and it has become the new norm. if this happens in almost aspects that shape the society and it’s situation, what are we holding on to, then? what’s right and what’s wrong? how can we live without definite rules? but is this shift in society has something to do with the generation y with their demands of full freedom?